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Food Truck Market: ZIP 15212

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15212 has strong foot traffic at 15.0/20 on the EPA walkability index. Income slightly below the national average ($61,712). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15212 is an urban area with moderate foot traffic. with a population of 27,600 and household incomes near the national median ($61,712). There are 47 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,600

Population

$61,712

Median Income

-17% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Car-Dependent

Median Age: 37.9 — mixed-age market, broad menu appeal.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 15212.

Sit-Down Restaurants

10.9 per 10K residents

Fast Food / Counter

6.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,290

2BR Fair Market Rent

$1,114

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$3 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.