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Food Truck Market: ZIP 15234

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15234 has decent foot traffic at 12.3/20 on the EPA walkability index. Income near the national average ($75,766). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15234 is an urban area with moderate foot traffic. with a population of 14,330 and household incomes above the national median ($75,766). There are 26 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,330

Population

$75,766

Median Income

+2% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 42.1 — older demographic, may prefer sit-down options.

College-Educated: 29.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 15234.

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

11.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,300

2BR Fair Market Rent

$1,004

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$640 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.