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Food Truck Market: ZIP 16214

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 16214 is an rural area with moderate foot traffic. with a population of 8,655 and household incomes near the national median ($53,430). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,655

Population

$53,430

Median Income

-28% vs. national

Rural

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 28.8 — young market, strong street food demand.

College-Educated: 21.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 16214.

Sit-Down Restaurants

9.2 per 10K residents

Fast Food / Counter

15.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$872

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$540 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,430.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.