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Food Truck Market: ZIP 16428

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 16428 has decent foot traffic at 11.1/20 on the EPA walkability index. Income near the national average ($77,103). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 16428 is an urban area with moderate foot traffic. with a population of 12,508 and household incomes above the national median ($77,103). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,508

Population

$77,103

Median Income

+3% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 42.0 — older demographic, may prefer sit-down options.

College-Educated: 17.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 16428.

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

6.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$980

2BR Fair Market Rent

$758

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$160 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.