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Food Truck Market: ZIP 17011

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 17011 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($88,889). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 17011 is an urban area with moderate foot traffic. with a population of 38,642 and household incomes above the national median ($88,889). The area has 78 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

38,642

Population

$88,889

Median Income

+19% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 40.1 — older demographic, may prefer sit-down options.

College-Educated: 31.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 17011.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

7.8 per 10K residents

Fast Food / Counter

12.4 per 10K residents

What this means: Food trucks are 4.9% of the food scene here (4 trucks vs. 78 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,510

2BR Fair Market Rent

$1,270

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$6.9 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 78 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.