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Food Truck Market: ZIP 17201

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 17201 has decent foot traffic at 10.3/20 on the EPA walkability index. Income slightly below the national average ($59,645). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 17201 is an urban area with moderate foot traffic. with a population of 27,575 and household incomes near the national median ($59,645). There are 83 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,575

Population

$59,645

Median Income

-20% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 20.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 17201.

Sit-Down Restaurants

16.3 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,280

2BR Fair Market Rent

$1,109

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.