Home › Pennsylvania › ZIP 17344

Food Truck Market: ZIP 17344

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 17344 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($71,688). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 17344 is an urban area with moderate foot traffic. with a population of 3,770 and household incomes near the national median ($71,688). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,770

Population

$71,688

Median Income

-4% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 11.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 17344.

Sit-Down Restaurants

8.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,365

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$100 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $71,688.