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Food Truck Market: ZIP 18042

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18042 has strong foot traffic at 15.5/20 on the EPA walkability index. Income near the national average ($75,806). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 18042 is an urban area with high foot traffic. with a population of 44,797 and household incomes above the national median ($75,806). There are 79 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,797

Population

$75,806

Median Income

+2% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 18042.

Sit-Down Restaurants

10.9 per 10K residents

Fast Food / Counter

6.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,245

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$380 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.