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Food Truck Market: ZIP 18301

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18301 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 21% above the national median — $90,488 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 18301 is an suburban area with moderate foot traffic. with a population of 28,413 and household incomes above the national median ($90,488). There are 44 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,413

Population

$90,488

Median Income

+21% vs. national

Suburban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 22.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 18301.

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

9.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,570

2BR Fair Market Rent

$1,350

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$420 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.