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Food Truck Market: ZIP 18342

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18342 is a car-dependent rural area — walkability data unavailable. Population sits at 840. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 18342 is an rural area. with a population of 840 and household incomes near the national median ($67,027).

Area Profile

840

Population

$67,027

Median Income

-10% vs. national

Rural

Area Type

Median Age: 26.8 — young market, strong street food demand.

College-Educated: 16.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,330

2BR Fair Market Rent

$992

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$45 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $67,027.