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Food Truck Market: ZIP 18848

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 18848 is an rural area with moderate foot traffic. with a population of 8,625 and household incomes near the national median ($57,391). There are 19 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,625

Population

$57,391

Median Income

-23% vs. national

Rural

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 48.6 — older demographic, may prefer sit-down options.

College-Educated: 16.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 18848.

Sit-Down Restaurants

13.9 per 10K residents

Fast Food / Counter

8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$970

2BR Fair Market Rent

$883

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$360 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.