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Food Truck Market: ZIP 18972

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18972 is a car-dependent urban area. Walkability scores 6.1/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 18972 is an urban area with low foot traffic. with a population of 2,944 and household incomes above the national median ($88,525).

Area Profile

2,944

Population

$88,525

Median Income

+19% vs. national

Urban

Area Type

6.1/20

Foot Traffic

Car-Dependent

Median Age: 55.8 — older demographic, may prefer sit-down options.

College-Educated: 28.6% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,000

2BR Fair Market Rent

$1,407

Median Gross Rent

$450 K

Median Home Value

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.