Is ZIP 19944 a good market for a food truck?

ZIP 19944 scores 48/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 19944?

The median household income in ZIP 19944 is $103,125, 38% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near Fenwick Island, DE (19944)

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 19944 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 19944 is an suburban area. with a population of 652 and household incomes well above the national median ($103,125). There are 19 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

652

Population

$103,125

Median Income

+38% vs. national

Suburban

Area Type

Median Age: 71.7 — older demographic, may prefer sit-down options.

College-Educated: 49.1% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 19944.

Sit-Down Restaurants

230.1 per 10K residents

Fast Food / Counter

61.3 per 10K residents

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.