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Food Truck Market: ZIP 20678

Opportunity Score
62 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 20678 is a car-dependent rural area — 7.3/20 on the EPA walkability index, 3.2 points below the national average. Population sits at 12,686. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 20678 is an rural area with low foot traffic. with a population of 12,686 and household incomes well above the national median ($118,288). The area has 40 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

12,686
Population
$118,288
Median Income
+59% vs. national
Rural
Area Type
7.3/20
Foot Traffic
Car-Dependent
Median Age: 38.7 — mixed-age market, broad menu appeal.
College-Educated: 20.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 20678.

3
Food Trucks
Low competition — room to establish
2.4 per 10K residents
19
Sit-Down Restaurants
15.0 per 10K residents
21
Fast Food / Counter
16.6 per 10K residents
What this means: Food trucks are 7.0% of the food scene here (3 trucks vs. 40 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,408
Median Gross Rent
$430 K
Median Home Value
7
Bank Branches
$1.2 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 40 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Quick Facts

Area Type
Rural
Foot Traffic
Car-Dependent
Food Trucks
3
Restaurants
40
Bank Branches
7

vs. National Average

Median Income
+59% vs. $74,580
Walkability
-3.2 pts vs. national avg
Food Trucks
3 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits