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Food Truck Market: ZIP 21044

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 21044 sits in the above-average walkability at 11.5/20 on the EPA index. Median income runs 81% above the national figure — $135,057 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 21044 is an urban area with moderate foot traffic. with a population of 44,114 and household incomes well above the national median ($135,057). The area has 73 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

44,114
Population
$135,057
Median Income
+81% vs. national
Urban
Area Type
11.5/20
Foot Traffic
Walkable
Median Age: 40.0 — older demographic, may prefer sit-down options.
College-Educated: 49.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 21044.

4
Food Trucks
Low competition — room to establish
0.9 per 10K residents
29
Sit-Down Restaurants
6.6 per 10K residents
44
Fast Food / Counter
10.0 per 10K residents
What this means: Food trucks are 5.2% of the food scene here (4 trucks vs. 73 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,166
Median Gross Rent
$570 K
Median Home Value
7
Bank Branches
$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Low Competition, Proven Demand

Only 4 food trucks registered here against 73 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits