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Food Truck Market: ZIP 22443

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 22443 is a car-dependent rural area — walkability data unavailable. Population sits at 10,026. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 22443 is an rural area. with a population of 10,026 and household incomes near the national median ($57,366). The area has 14 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

10,026

Population

$57,366

Median Income

-23% vs. national

Rural

Area Type

Median Age: 46.2 — older demographic, may prefer sit-down options.

College-Educated: 13.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 22443.

Food Trucks

Low competition — room to establish

3.0 per 10K residents

Sit-Down Restaurants

14.0 per 10K residents

What this means: Food trucks are 17.6% of the food scene here (3 trucks vs. 14 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,260

2BR Fair Market Rent

$896

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$120 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 14 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.