Home › Virginia › ZIP 22801

Food Truck Market: ZIP 22801

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 22801 has strong foot traffic at 14.2/20 on the EPA walkability index. Income slightly below the national average ($70,779). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 22801 is an urban area with moderate foot traffic. with a population of 39,870 and household incomes near the national median ($70,779). The area has 135 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

39,870

Population

$70,779

Median Income

-5% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 27.8 — young market, strong street food demand.

College-Educated: 23.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 22801.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

17.3 per 10K residents

Fast Food / Counter

16.6 per 10K residents

What this means: Food trucks are 2.2% of the food scene here (3 trucks vs. 135 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,570

2BR Fair Market Rent

$1,235

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$2.3 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $70,779.

Low Competition, Proven Demand

Only 3 food trucks registered here against 135 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.