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Food Truck Market: ZIP 22903

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 22903 has decent foot traffic at 12.5/20 on the EPA walkability index. Income slightly below the national average ($69,340). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 22903 is an urban area with moderate foot traffic. with a population of 40,372 and household incomes near the national median ($69,340). The area has 113 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

40,372

Population

$69,340

Median Income

-7% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 29.2 — young market, strong street food demand.

College-Educated: 38.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 22903.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

15.1 per 10K residents

Fast Food / Counter

12.9 per 10K residents

What this means: Food trucks are 2.6% of the food scene here (3 trucks vs. 113 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,580

Median Gross Rent

$530 K

Median Home Value

Bank Branches

$2.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $69,340.

Low Competition, Proven Demand

Only 3 food trucks registered here against 113 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.