Is ZIP 23438 a good market for a food truck?

ZIP 23438 scores 54/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 23438?

The median household income in ZIP 23438 is $91,667, 23% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Virginia › ZIP 23438

Food Truck Costs Near Suffolk, VA (23438)

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 23438 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 23438 is an urban area. with a population of 1,620 and household incomes above the national median ($91,667).

Area Profile

1,620

Population

$91,667

Median Income

+23% vs. national

Urban

Area Type

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 17.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,159

Median Gross Rent

$250 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.