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Food Truck Market: ZIP 23487

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23487 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 23487 is an urban area. with a population of 6,238 and household incomes near the national median ($72,517). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

6,238

Population

$72,517

Median Income

-3% vs. national

Urban

Area Type

Median Age: 42.9 — older demographic, may prefer sit-down options.

College-Educated: 13.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23487.

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

4.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,014

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$190 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.