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Food Truck Market: ZIP 23666

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23666 has decent foot traffic at 11.1/20 on the EPA walkability index. Income slightly below the national average ($70,798). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23666 is an urban area with moderate foot traffic. with a population of 53,226 and household incomes near the national median ($70,798). There are 125 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

53,226

Population

$70,798

Median Income

-5% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 36.1 — mixed-age market, broad menu appeal.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23666.

Sit-Down Restaurants

10.0 per 10K residents

Fast Food / Counter

13.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,800

2BR Fair Market Rent

$1,439

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$760 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.