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Food Truck Market: ZIP 23707

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23707 has decent foot traffic at 12.3/20 on the EPA walkability index. Income slightly below the national average ($51,070). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23707 is an urban area with moderate foot traffic. with a population of 14,311 and household incomes near the national median ($51,070). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,311

Population

$51,070

Median Income

-32% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23707.

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

9.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,420

2BR Fair Market Rent

$1,076

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$230 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,070.