Is ZIP 23937 a good market for a food truck?

ZIP 23937 scores 30/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 23937?

The median household income in ZIP 23937 is $37,118, 50% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

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Food Truck Costs Near Drakes Branch, VA (23937)

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 23937 is a car-dependent rural area — walkability data unavailable. Population sits at 2,079. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 23937 is an rural area. with a population of 2,079 and household incomes below the national median ($37,118).

Area Profile

2,079

Population

$37,118

Median Income

-50% vs. national

Rural

Area Type

Median Age: 46.6 — older demographic, may prefer sit-down options.

College-Educated: 5.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$814

Median Gross Rent

$80 K

Median Home Value

Bank Branches

$510 deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $37,118.