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Food Truck Market: ZIP 24014

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 24014 has decent foot traffic at 12.6/20 on the EPA walkability index. Income slightly below the national average ($70,381). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 24014 is an urban area with moderate foot traffic. with a population of 15,300 and household incomes near the national median ($70,381). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,300

Population

$70,381

Median Income

-6% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 50.8 — older demographic, may prefer sit-down options.

College-Educated: 30.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 24014.

Sit-Down Restaurants

15.7 per 10K residents

Fast Food / Counter

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,048

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$240 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.