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Home Virginia ZIP 24104

Food Truck Market: ZIP 24104

Opportunity Score
60 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 24104 is a car-dependent rural area — walkability data unavailable. Population sits at 3,163. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 24104 is an rural area. with a population of 3,163 and household incomes near the national median ($65,738). There are 5 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,163
Population
$65,738
Median Income
-12% vs. national
Rural
Area Type
Median Age: 59.0 — older demographic, may prefer sit-down options.
College-Educated: 27.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 24104.

5
Sit-Down Restaurants
15.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$883
Median Gross Rent
$340 K
Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits