Is ZIP 24450 a good market for a food truck?

ZIP 24450 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 24450?

The median household income in ZIP 24450 is $77,839, 4% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Virginia › ZIP 24450

Food Truck Costs Near Lexington, VA (24450)

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 24450 is a car-dependent rural area — walkability data unavailable. Population sits at 17,760. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 24450 is an rural area. with a population of 17,760 and household incomes above the national median ($77,839). There are 44 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,760

Population

$77,839

Median Income

+4% vs. national

Rural

Area Type

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 27.8% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 24450.

Sit-Down Restaurants

14.1 per 10K residents

Fast Food / Counter

10.7 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,017

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$730 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.