Home › West Virginia › ZIP 26104

Food Truck Market: ZIP 26104

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 26104 has decent foot traffic at 10.2/20 on the EPA walkability index. Income slightly below the national average ($51,695). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 26104 is an urban area with moderate foot traffic. with a population of 16,729 and household incomes near the national median ($51,695). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,729

Population

$51,695

Median Income

-31% vs. national

Urban

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 45.6 — older demographic, may prefer sit-down options.

College-Educated: 18.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 26104.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

2.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$870

2BR Fair Market Rent

$720

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$180 K deposits

Commissary estimate: This is a low-cost area. Monthly commissary kitchen rentals typically run $100–$300 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.