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Food Truck Market: ZIP 27514

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 27514 sits in the above-average walkability at 14.8/20 on the EPA index. Median income runs 25% above the national median — $92,875 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 27514 is an urban area with moderate foot traffic. with a population of 32,951 and household incomes above the national median ($92,875). There are 73 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,951

Population

$92,875

Median Income

+25% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 23.9 — young market, strong street food demand.

College-Educated: 38.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 27514.

Sit-Down Restaurants

11.2 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,626

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$2.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.