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Food Truck Market: ZIP 27609

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 27609 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($83,065). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 27609 is an urban area with moderate foot traffic. with a population of 35,573 and household incomes above the national median ($83,065). There are 107 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,573

Population

$83,065

Median Income

+11% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 47.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 27609.

Sit-Down Restaurants

16.6 per 10K residents

Fast Food / Counter

13.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,474

Median Gross Rent

$470 K

Median Home Value

Bank Branches

$6.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.