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Food Truck Market: ZIP 27703

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 27703 has decent foot traffic at 12.1/20 on the EPA walkability index. Income near the national average ($89,317). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 27703 is an urban area with moderate foot traffic. with a population of 63,458 and household incomes above the national median ($89,317). The area has 74 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

63,458

Population

$89,317

Median Income

+20% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 33.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 27703.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

3.6 per 10K residents

Fast Food / Counter

8.0 per 10K residents

What this means: Food trucks are 6.3% of the food scene here (5 trucks vs. 74 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,584

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$280 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 74 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.