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Food Truck Market: ZIP 28277

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28277 is a car-dependent urban area. Walkability scores 9.6/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 28277 is an urban area with low foot traffic. with a population of 73,882 and household incomes well above the national median ($128,627). The area has 192 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

73,882

Population

$128,627

Median Income

+72% vs. national

Urban

Area Type

9.6/20

Foot Traffic

Very Car-Dependent

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 46.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 28277.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

107

Sit-Down Restaurants

14.5 per 10K residents

Fast Food / Counter

11.5 per 10K residents

What this means: Food trucks are 2.0% of the food scene here (4 trucks vs. 192 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,882

Median Gross Rent

$560 K

Median Home Value

Bank Branches

$3.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Low Competition, Proven Demand

Only 4 food trucks registered here against 192 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.