Home › North Carolina › ZIP 28405

Food Truck Market: ZIP 28405

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28405 has strong foot traffic at 13.6/20 on the EPA walkability index. Income slightly below the national average ($70,274). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28405 is an urban area with moderate foot traffic. with a population of 35,467 and household incomes near the national median ($70,274). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,467

Population

$70,274

Median Income

-6% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 28.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28405.

Sit-Down Restaurants

12.4 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,440

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.