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Food Truck Market: ZIP 29407

Opportunity Score
73 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 29407 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($80,568). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 29407 is an urban area with moderate foot traffic. with a population of 36,640 and household incomes above the national median ($80,568). There are 118 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,640
Population
$80,568
Median Income
+8% vs. national
Urban
Area Type
12.9/20
Foot Traffic
Walkable
Median Age: 37.4 — mixed-age market, broad menu appeal.
College-Educated: 38.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 29407.

68
Sit-Down Restaurants
18.6 per 10K residents
50
Fast Food / Counter
13.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,860
2BR Fair Market Rent
$1,388
Median Gross Rent
$410 K
Median Home Value
18
Bank Branches
$1.8 M deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits