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Food Truck Market: ZIP 30079

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 30079 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($70,833). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 30079 is an urban area with moderate foot traffic. with a population of 4,850 and household incomes near the national median ($70,833).

Area Profile

4,850

Population

$70,833

Median Income

-5% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 32.1 — mixed-age market, broad menu appeal.

College-Educated: 27.1% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,450

2BR Fair Market Rent

$1,094

Median Gross Rent

$280 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.