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Food Truck Market: ZIP 30458

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 30458 is a car-dependent suburban market. Walkability scores 5.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 30458 is an suburban area with low foot traffic. with a population of 48,191 and household incomes near the national median ($50,036). There are 110 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

48,191

Population

$50,036

Median Income

-33% vs. national

Suburban

Area Type

5.8/20

Foot Traffic

Very Car-Dependent

Median Age: 24.0 — young market, strong street food demand.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 30458.

Sit-Down Restaurants

9.5 per 10K residents

Fast Food / Counter

13.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080

2BR Fair Market Rent

$947

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,036.