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Food Truck Market: ZIP 31406

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 31406 has decent foot traffic at 12.5/20 on the EPA walkability index. Income slightly below the national average ($66,084). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 31406 is an urban area with moderate foot traffic. with a population of 34,649 and household incomes near the national median ($66,084). There are 116 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,649

Population

$66,084

Median Income

-11% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 25.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 31406.

Sit-Down Restaurants

15.3 per 10K residents

Fast Food / Counter

18.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,340

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.