Is ZIP 31778 a good market for a food truck?

ZIP 31778 scores 54/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 31778?

The median household income in ZIP 31778 is $71,216, 5% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Georgia › ZIP 31778

Food Truck Costs Near Pavo, GA (31778)

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 31778 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 31778 is an suburban area. with a population of 2,632 and household incomes near the national median ($71,216).

Area Profile

2,632

Population

$71,216

Median Income

-5% vs. national

Suburban

Area Type

Median Age: 47.2 — older demographic, may prefer sit-down options.

College-Educated: 12.8% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$860

Median Gross Rent

$99 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.