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Food Truck Market: ZIP 32084

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32084 has decent foot traffic at 12.1/20 on the EPA walkability index. Income slightly below the national average ($72,965). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32084 is an urban area with moderate foot traffic. with a population of 36,998 and household incomes near the national median ($72,965). With 8 food trucks and 151 restaurants, this is an active food scene.

Area Profile

36,998

Population

$72,965

Median Income

-2% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 43.9 — older demographic, may prefer sit-down options.

College-Educated: 24.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32084.

Food Trucks

Moderate — proven market

2.2 per 10K residents

Sit-Down Restaurants

24.1 per 10K residents

Fast Food / Counter

16.8 per 10K residents

What this means: Food trucks are 5.0% of the food scene here (8 trucks vs. 151 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,640

2BR Fair Market Rent

$1,534

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$790 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.