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Food Truck Market: ZIP 32119

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32119 has decent foot traffic at 11.2/20 on the EPA walkability index. Income slightly below the national average ($53,795). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32119 is an urban area with moderate foot traffic. with a population of 22,562 and household incomes near the national median ($53,795). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,562

Population

$53,795

Median Income

-28% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 47.6 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32119.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

4.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,740

2BR Fair Market Rent

$1,371

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$450 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.