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Home Florida ZIP 32218

Food Truck Market: ZIP 32218

Opportunity Score
54 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32218 has decent foot traffic at 11.5/20 on the EPA walkability index. Income slightly below the national average ($68,363). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32218 is an urban area with moderate foot traffic. with a population of 71,066 and household incomes near the national median ($68,363). The area has 108 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

71,066
Population
$68,363
Median Income
-8% vs. national
Urban
Area Type
11.5/20
Foot Traffic
Walkable
Median Age: 35.3 — mixed-age market, broad menu appeal.
College-Educated: 17.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32218.

4
Food Trucks
Low competition — room to establish
0.6 per 10K residents
46
Sit-Down Restaurants
6.5 per 10K residents
62
Fast Food / Counter
8.7 per 10K residents
What this means: Food trucks are 3.6% of the food scene here (4 trucks vs. 108 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,740
2BR Fair Market Rent
$1,416
Median Gross Rent
$260 K
Median Home Value
10
Bank Branches
$1.1 M deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 108 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits