How many food trucks are in ZIP 32301?

There are 5 food trucks registered in ZIP 32301. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 32301 a good market for a food truck?

ZIP 32301 scores 48/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 32301?

The median household income in ZIP 32301 is $50,412, 32% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 32301?

Food trucks are 3.6% of the food service market in ZIP 32301 (5 trucks vs. 132 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Florida › ZIP 32301

Food Truck Costs Near Tallahassee, FL (32301)

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 32301 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 32301 is an urban area. with a population of 32,596 and household incomes near the national median ($50,412). The area has 132 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

32,596

Population

$50,412

Median Income

-32% vs. national

Urban

Area Type

Median Age: 29.8 — young market, strong street food demand.

College-Educated: 27.5% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 32301.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

Sit-Down Restaurants

20.2 per 10K residents

Fast Food / Counter

20.2 per 10K residents

What this means: Food Trucks are 3.6% of the relevant market in ZIP 32301 (5 vs. 132 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,200

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$1.9 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,412.

Low Competition, Proven Demand

Only 5 food trucks registered here against 132 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.