Is ZIP 32423 a good market for a food truck?

ZIP 32423 scores 26/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 32423?

The median household income in ZIP 32423 is $55,191, 26% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Florida › ZIP 32423

Food Truck Costs Near Bascom, FL (32423)

Opportunity Score

26 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 32423 is a car-dependent rural area — walkability data unavailable. Population sits at 886. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 32423 is an rural area. with a population of 886 and household incomes near the national median ($55,191).

Area Profile

886

Population

$55,191

Median Income

-26% vs. national

Rural

Area Type

Median Age: 65.4 — older demographic, may prefer sit-down options.

College-Educated: 17.3% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.