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Food Truck Market: ZIP 32601

Opportunity Score

41 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32601 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 32601 is an urban area. with a population of 23,296 and household incomes below the national median ($30,878). With 6 food trucks and 77 restaurants, this is an active food scene.

Area Profile

23,296

Population

$30,878

Median Income

-59% vs. national

Urban

Area Type

Median Age: 23.0 — young market, strong street food demand.

College-Educated: 25.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32601.

Food Trucks

Moderate — proven market

2.6 per 10K residents

Sit-Down Restaurants

17.2 per 10K residents

Fast Food / Counter

15.9 per 10K residents

What this means: Food trucks are 7.2% of the food scene here (6 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,430

2BR Fair Market Rent

$1,092

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$770 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $30,878.