Is ZIP 32744 a good market for a food truck?

ZIP 32744 scores 82/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 32744?

The median household income in ZIP 32744 is $95,096, 28% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Florida › ZIP 32744

Food Truck Costs Near Lake Helen, FL (32744)

Opportunity Score

82 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 32744 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 32744 is an urban area. with a population of 3,716 and household incomes above the national median ($95,096).

Area Profile

3,716

Population

$95,096

Median Income

+28% vs. national

Urban

Area Type

Median Age: 43.7 — older demographic, may prefer sit-down options.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,150

Median Gross Rent

$370 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.