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Food Truck Market: ZIP 32771

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32771 has decent foot traffic at 11.7/20 on the EPA walkability index. Income near the national average ($74,520). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32771 is an urban area with moderate foot traffic. with a population of 59,708 and household incomes near the national median ($74,520). The area has 116 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

59,708

Population

$74,520

Median Income

+0% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 24.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32771.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

10.4 per 10K residents

What this means: Food trucks are 3.3% of the food scene here (4 trucks vs. 116 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,800

2BR Fair Market Rent

$1,584

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$660 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 116 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.