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Food Truck Market: ZIP 32792

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32792 has decent foot traffic at 10.5/20 on the EPA walkability index. Income slightly below the national average ($66,176). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32792 is an urban area with moderate foot traffic. with a population of 52,794 and household incomes near the national median ($66,176). There are 85 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

52,794

Population

$66,176

Median Income

-11% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 34.7 — mixed-age market, broad menu appeal.

College-Educated: 28.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32792.

Sit-Down Restaurants

5.9 per 10K residents

Fast Food / Counter

10.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,990

2BR Fair Market Rent

$1,612

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.