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Food Truck Market: ZIP 32796

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32796 has decent foot traffic at 12.5/20 on the EPA walkability index. Income slightly below the national average ($67,399). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32796 is an urban area with moderate foot traffic. with a population of 20,749 and household incomes near the national median ($67,399). There are 29 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,749

Population

$67,399

Median Income

-10% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 50.4 — older demographic, may prefer sit-down options.

College-Educated: 21.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32796.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

7.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,420

2BR Fair Market Rent

$1,305

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$74 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.