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Food Truck Market: ZIP 32808

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32808 scores 12.0/20 for walkability — foot traffic is there. Income levels run 36% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 32808 is an urban area with moderate foot traffic. with a population of 61,123 and household incomes below the national median ($47,575). The area has 65 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

61,123

Population

$47,575

Median Income

-36% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 7.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32808.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

6.1 per 10K residents

What this means: Food trucks are 4.4% of the food scene here (3 trucks vs. 65 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,680

2BR Fair Market Rent

$1,375

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$380 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $47,575.

Low Competition, Proven Demand

Only 3 food trucks registered here against 65 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.