Is ZIP 32901 a good market for a food truck?

ZIP 32901 scores 60/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 32901?

The median household income in ZIP 32901 is $50,646, 32% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 32901?

ZIP 32901 scores 11.0/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 32901

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32901 has decent foot traffic at 11.0/20 on the EPA walkability index. Income slightly below the national average ($50,646). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32901 is an urban area with moderate foot traffic. with a population of 28,565 and household incomes near the national median ($50,646). There are 60 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,565

Population

$50,646

Median Income

-32% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 21.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32901.

Sit-Down Restaurants

13.7 per 10K residents

Fast Food / Counter

7.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,510

2BR Fair Market Rent

$1,349

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,646.