Is ZIP 32931 a good market for a food truck?

ZIP 32931 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 32931?

The median household income in ZIP 32931 is $84,769, 14% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 32931?

ZIP 32931 scores 13.4/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 32931

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32931 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($84,769). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32931 is an urban area with moderate foot traffic. with a population of 13,893 and household incomes above the national median ($84,769). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,893

Population

$84,769

Median Income

+14% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 58.8 — older demographic, may prefer sit-down options.

College-Educated: 45.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 32931.

Sit-Down Restaurants

31.0 per 10K residents

Fast Food / Counter

18.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,820

2BR Fair Market Rent

$1,533

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$540 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.